3 Affordable Minimalist Brands Editors Love to Shop

For better or worse, the pandemic has changed how consumers peruse and purchase goods. Gone are the days where I'd grab an iced coffee and casually pop my head into Zara on the way back to Who What Wear's NYC office. Instead, I've solidified a humble routine of at-home cold …...Read More

The Affordable Spring Capsule Wardrobe for Every Age Group

I've never been one to embrace uniform dressing, although I admire those who do, like Anna Wintour. While I appreciate the ease of it, I like my wardrobe to have a little more variety. Almost as easy as a go-to uniform (but far more fun) is a capsule wardrobe. If …...Read More

6 Cool Fashion Brands to Know About in 2021

As an editor, the discovery of the new is one of the things that has always drawn me to fashion. I spend a good chunk of my time hunting for the latest talent on Instagram and retailers and there are so many incredibly brilliant designers to uncover, so when I …...Read More

These Cool Spring Trends Are Having a Moment

At Who What Wear, our editors are always on the watch for which cool trends are hitting at any given time. Many of them are ones we’ve predicted are studying what is unfolding on the runways. Other trends, however, end up surprising me—often micro-trends that gain traction on Instagram. Here, …...Read More

The Cool Ways Fashion People Are Wearing Skirt Sets

Midriff-baring outfits are just one of “naked” trends that is set to define fashion this spring and summer—a direct departure from the cozy sweatpants and oversize clothing that have become a mainstay in wardrobes over the last year. There are plenty of ways to wear an exposed midriff outfit—from baggy …...Read More

Satchel and Jackson Lee Kick Off Award Season in Style

After the longest year ever, award season is finally back, and we couldn't be more excited to celebrate with stylish sibling duo Satchel and Jackson Lee. Though their names may sound familiar (their parents are director Spike Lee and producer Tonya Lewis Lee), their roles as the 2021 Golden Globe …...Read More

4 Versatile Pant Outfits for Activities

As a working mom whose daily to-do list seems nearly impossible, I've come to the conclusion that a versatile wardrobe is really the key to keeping my cool. Since an average morning involves jumping into a Zoom meeting right as I finish taking my two-year-old on a walk, it's important …...Read More

25 Under-$25 Fashion, Beauty, and Home Items

Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand shares the top 25 finds on their current wish list. It seems like my friends and I are all on the same page right now: Our shopping budgets are just a …...Read More

Golden Globes 2021: Best Hair, Makeup, and Beauty Looks

While there won't be a traditional red carpet at this year's Golden Globes ceremony, the award show's trademark glitz and glamour will remain steadfast, as always. Typically, we'd watch our favorite film and television stars spill out of their limousines decked out in jewels and jaw-dropping designer gowns, and 2021 …...Read More

These 25 Designer Hair Accessories Are Destined for Fame

When it comes to doing my own hair, I have zero patience for anything elaborate. Even the thought of the time it takes to curl or straighten my hair (for context, my hair is rather thick, and I am blessed with a decent wave pattern) is enough to make me …...Read More