This Is What It Girls Wore in the 1920s

The way we see it, it’s no surprise that fashion from the 1920s is still so rich and inspiring nearly a century later. After all, there’s a reason the decade got that Roaring ’20s nickname. And even a small peek at the ladies who championed the aesthetics of the era …...Read More

15 Christmas Dinner Outfits to Copy Now

One thing that's more stressful than making the actual Christmas meal is, you guessed it, planning and executing an impeccable Christmas dinner outfit. But fret not—there's still ample time to prepare and perfect the evening menu and outfit, and we're here to explain how. To help you get some ideas …...Read More

10 Ways to Style Legging Outfits During Winter

If you're one of those people who lives in leggings or dabbles in the look in your off-duty life, you're in luck—this story is designed specifically for you. Okay, given your affinity for stretchy pants, you probably already have a standard uniform you wear with them. But there are a …...Read More

25 Beauty Items Worth the Splurge That Are All on Sale

I've said it before and I'll say it again: The post-Thanksgiving shopping blitz is plain exhausting. Even though we may not be hitting stores at the crack of dawn like we once did, the whole Cyber Weekend shuffle is a lot. By this point, you're probably still picking at the …...Read More

17 Thigh-High Boot Outfit Ideas We’re Recreating This Season

Real talk: While thigh-high boots may be a fan-favorite among designers, fashion girls, and women everywhere, they aren’t exactly the easiest to wear. Coming up with thigh-high boot outfit ideas can feel as taxing as slipping them off at the end of a long day. Not to mention while they …...Read More

The Best New Beauty Products We Tried This Month

By now, you've probably surmised that we test-drive a lot of beauty products here at Who What Wear HQ. From nail polish and makeup to hair and skincare, we're eyebrow-deep in all things new, exciting, and wish list worthy. That said, due to the number of products we come in …...Read More

The 30 Best Winter Boots at Zara

Winter is basically here and if you haven't evaluated the current state of your boot collection, the time is now. Since our social lives look quite different right now than they have in the past, shoe shopping might not be at the top of your priority list, but once you …...Read More

24 Zara and H&M Items Fashion TikTokers Are Obsessed With

While TikTok may be my destination for a good laugh after a long day, I've recently found myself scrolling through the app to look at styling videos and product hauls scattered through my for you page. Many of the app's users are pros at finding affordable picks, and whether it's …...Read More

6 Chic Outfits to Wear With Sweats for Women

I recently noticed an outfit trend while scrolling through images I saved on IG. And yep, it’s one I want to try ASAP. The look in question? A sweatsuit or knit set teamed with a longer coat. I’m particularly into this vibe because it’s practical with its comfortable nature and …...Read More

The 16 Best Hydrating Shampoos and Conditioners for Dry Hair

I've mentioned my low-maintenance hair routine a lot: I don't dye it, I rarely use hot tools and mostly air-dry it, and I keep it minimal with my products. Even though I don't fuss with my hair that often, it can still get dried out. When my hair starts to …...Read More